Media Promotion Package

I drafted a copy of the following media promotion package for the event Ice on Main.

Greenville Tech Ice on Main Media Value

TV|Print|Radio|Online

WYFF4 –

On Air and online promotions, valued at $25,000

On Air:

  • 40 :30 spots on WYYF4 between 7am-6pm, falling in great programming such as The Today Show, Steve Harvey Show, Ellen, Dr. Oz and WYFF4 News
  • 40 :30 spots on This WYFF4.2, the exclusive movie channel of WYFF4
  • 30 additional :30 spots will air ROS, between 4:30am-12:35am on WYFF4
  • 23 :10 promotional countdown clock spots

Online:

  • 80,000 ad impressions for online countdown clock
  • 1 Hover ad with companion pencil ad
  • 125,000 leaderboard ad impressions between November 23 to January 21

Clear Channel Radio –

Promotion on all five Clear Channel stations and websites, reaching over 600,000 adult listeners every week, valued at $112,000.

  • On-air and online contesting across four stations
  • Minimum of 700 on-air promotions across five stations
  • Minimum of 900 streaming commercials
  • Minimum of 400 commercials (:30/:15) across five stations
  • Minimum of six station appearances at Greenville Tech Ice on Main, promoted across all stations
  • Dedicated Greenville Tech Ice on Main webpage on each station website, including the Greenville Tech Ice on Main calendar of events and link to the Greenville Tech Ice on Main website
  • My 102.5 camera installed at Greenville Tech Ice on Main for a live video stream on wmyi.com and linked to iceonmain.com

The Greenville News –

Print and online promotions, valued at over $100,000

Fifty-nine (59) ads in The Greenville News publications:

  • City People (10)
  • Greater Greer (8)
  • Pickens County News (8)
  • TALK (2)
  • The Greenville News (13)
  • Tribune Times (9)
  • Upstate Parent (1)
  • Upstate Weekend (8)

Online leaderboard ads, with over 710,000 impressions through January

Fairway Outdoor Advertising –

Seven digital billboard locations across the area, advertising various messages throughout the season, valued at over $10,000 per month

  • Over 11,200 impressions per day
  • Greenville Tech Ice on Main billboards rotate every 42 seconds
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